Written By Kaitlyn Rosenburg Places / Restaurants / Victoria Jun 10, 2015 First Look: The Ruby SHARE VIA: Facebook Twitter PinterestWhere in Victoria would you go for breakfast that you’d also go for dinner? That’s the question Chris Jones and Josh Goyert asked themselves when opening The Ruby — the diner-inspired restaurant at the Hotel Zed.Jones asked me the same question and I drew a blank. Yes, there are many restaurants in Victoria that offer menus spanning all three meals, but these are generally chains or other hotel operations. The Ruby saw the need for a local equivalent.One way Jones and Goyert are making their 8 a.m. to 9 p.m. model succeed is a kitchen and menu designed around one main protein—rotisserie chicken. Poultry-lovers rejoice; The Ruby also serves duck.“Everything on the menu, except for a few items, is a derivative of rotisserie chicken. Let’s do poultry and do it really, really well,” says Jones. Tacos, sandwiches, poutine, and waffles all get the bird treatment.Getting a chicken to service takes three days, which includes brining, air-drying, and a signature rub. (It’s not quite a secret, but Jones did let slip it combines brown sugar and smoked paprika.)While The Ruby functions like a diner, the small details suggest a French influence. Sides such as fries with aioli, ratatouille, and green beans with shallots are standard options.Jones notes his background in fine dining (Little Jumbo, Inn at Laurel Point) guided many decisions, including the bar offerings. “I think in Victoria, unfortunately, we’ve been deprived of happy hour. So what does everyone do? Put on draft beer for $5. Instead of that route, we have proper drinks,” says Jones. At The Ruby, cocktails will run you $6.Photo: Rebecca WellmanIt’s a fresh concept for an area of Victoria overrun with fast food and family chain restaurants. Comically, The Ruby shares a parking lot with KFC and Swiss Chalet is only a few blocks down Douglas. But the Hotel Zed thrives on just that—the comical and quirky. “This is a funky, strange environment and we fit into that,” says Jones.Locals may recognize Jones and Goyert from Rock the Shores. They’re the duo responsible for behind-the-scenes catering. (I’ve heard rumors their food is legendary. Last year they used grow lights to keep the buffet warm.)Local connections like Rock the Shores play a key role at The Ruby. The only dessert on the menu comes from Yonnis Doughnuts. Coffee is from Discovery, bread from Casanova Bakery, and bacon from the Red Barn.Both Jones and Goyert have that cool guy quality, so it came as a nice surprise when I threw them my standard interview question “Where’d the name Ruby originate from?” and received shy stares. At first, Jones didn’t even want to answer. No, it’s not embarrassing. Ruby’s his chocolate Labrador. Don’t worry; he got back on track mentioning the robust record collection.Plans for a second location have already been discussed. It appears Victoria’s desire for breakfast, lunch, and dinner has been met.For takeout options, visit their websiteTwitter FacebookEgg picture from Rebecca Wellman, all other photos by Kaitlyn Rosenburg. SHARE VIA: Facebook Twitter Pinterest Written By: Kaitlyn Rosenburg Kaitlyn Rosenburg holds a BFA in creative writing with a minor in journalism and publishing from the University of Victoria. Her work has appeared in local publications such as The Martlet, as well as national publications like ... Read More You may also like Events / Victoria July 17, 2017 Vancouver Island Feast of Fields Celebrates 20th Anniversary Pictured above: The first Feast of Fields Vancouver Island organizing committee. (Left to right) Sinclair Philip, Alfons Obererlacher, Mara Jernigan, ... Read More Destinations / First Look June 26, 2017 Newly relaunched Cure Lounge in Whistler is just in time for summer fun Nita Lake Lodge proudly relaunched its Cure lounge just in time for some fun in the sun during Canada’s 150th summer. Built in 2008, Nita Lake ... Read More Events / Okanagan June 22, 2017 Deconstructing Dani García and the Feast: Food and Film Festival Everyone loves popcorn and junky food before a movie, but arguably—or absolutely—better are hand-selected local bites and drinks. Patrons to ... Read More First Look / Vancouver June 21, 2017 Vancouver Buzz May/June 2017 Springtime in Vancouver, love is in the air with a touch of Paris. A French invasion of pastry is taking over Vancouver with Laduree’s new location ... Read More Restaurants / Victoria March 29, 2017 Yalla: Middle Eastern Street Eats THERE’S A NEW KID ON THE BLANSHARD street “food block,” a funky little spot called Yalla with a menu of fresh and inspired Middle Eastern ... Read More Culture / Events March 27, 2017 Celebrating Canadian Gastronomy at Terroir, May 29, 2017 This year marks the 10th annual Terroir Symposium in Toronto, described as “a gathering of dreamers, disruptors and international luminaries in the ... Read More Comments are closed.