Written By Cynthia Annett-Hynes Edibles / San Francisco / The Big Picture Apr 2, 2015 Extreme Hogfestation – Tourism Victoria Launches Ad in San Francisco & Seattle SHARE VIA: Facebook Twitter PinterestVictoria, B.C. – Tourism Victoria announced this week a new campaign showcasing the destination to visitors in Vancouver, Seattle and for the first time directly targeting San Francisco. While previous campaigns had digital advertising in the California market, Victoria, Beyond Words will focus on the market with targeted media and trade activities.“In 2014 we saw a 19.6 per cent increase in the California market,” says Paul Nursey, President & CEO. “We were the first ones to directly target Seattle four years ago and now that’s one of our top markets and our competition has followed suit.”Victoria, Beyond Words is an innovative campaign using a specially created “local speak” to engage potential visitors through target-centric humour. From Splasherific Gawkerism for wildlife viewing to Extreme Hogfestation for culinary experiences to Conniferous Immersification for outdoor adventure, there’s an experience for all potential travellers in Victoria. The campaign also focuses on a new experience this year, Megatronic Playfullism, touching on the destination’s unique comic book, gaming and collectibles sub culture.“As a region built on the imaginations of creative innovators, Victoria has a vibrant fan culture visitors can tap into,” says Trina Mousseau, Chief Marketing Officer. “This adds another dimension to our brand that will attract visitors from our major US source markets of San Francisco, Portland and Seattle.”WATCH VIDEO SHARE VIA: Facebook Twitter Pinterest Written By: Cynthia Annett-Hynes ... Read More You may also like Breads / Food / How to Cook / Recipes July 13, 2021 Rosemary and Feta Potato Loaf A delicious homemade bread is always a welcome treat that can really set the mood for a good day. This is an approachable recipe to bring to holiday ... Read More EAT Magazine News / Food News January 28, 2021 CITY EATS February | March 2021 If you haven’t yet taken advantage of Victoria’s free local delivery program, Downtown Delivers, you have until February 15 to try it ... Read More Food News / Pantry / Review January 28, 2021 Some Like It Hot — A Hot Sauce Tasting Party A Hot Sauce Tasting Party Gillie Easdon gathered 15 local, house-made hot sauces and four brave souls to taste-test them. It was a mid-October, late ... Read More EAT Magazine News / Food News December 7, 2020 EAT’s 2020 Gift Guide EAT’s 2020 Gift Guide. Not just for the holidays! Bolen Books Flavor by Yotam Ottolenghi ($45.00) Cat’s Meow Trivet ($6.95) Book Seat ... Read More EAT Magazine News / Food News November 30, 2020 CITY EATS December 2020 | January 2021 A new bakery has opened in the Leland building at 2506 Douglas St. Working Culture Bread is serving up naturally leavened sourdough breads, as well ... Read More Food / Food News / Restaurants November 30, 2020 Eating Out—At Home Originally published in EAT Oct|Nov issue. Are you missing those romantic date night dinners, a favourite dish from a local chef, the fluffy ... Read More Comments are closed.