Written By Cynthia Annett-Hynes Edibles / San Francisco / The Big Picture Apr 2, 2015 Extreme Hogfestation – Tourism Victoria Launches Ad in San Francisco & Seattle SHARE VIA: Facebook Twitter PinterestVictoria, B.C. – Tourism Victoria announced this week a new campaign showcasing the destination to visitors in Vancouver, Seattle and for the first time directly targeting San Francisco. While previous campaigns had digital advertising in the California market, Victoria, Beyond Words will focus on the market with targeted media and trade activities.“In 2014 we saw a 19.6 per cent increase in the California market,” says Paul Nursey, President & CEO. “We were the first ones to directly target Seattle four years ago and now that’s one of our top markets and our competition has followed suit.”Victoria, Beyond Words is an innovative campaign using a specially created “local speak” to engage potential visitors through target-centric humour. From Splasherific Gawkerism for wildlife viewing to Extreme Hogfestation for culinary experiences to Conniferous Immersification for outdoor adventure, there’s an experience for all potential travellers in Victoria. The campaign also focuses on a new experience this year, Megatronic Playfullism, touching on the destination’s unique comic book, gaming and collectibles sub culture.“As a region built on the imaginations of creative innovators, Victoria has a vibrant fan culture visitors can tap into,” says Trina Mousseau, Chief Marketing Officer. “This adds another dimension to our brand that will attract visitors from our major US source markets of San Francisco, Portland and Seattle.”WATCH VIDEO SHARE VIA: Facebook Twitter Pinterest Written By: Cynthia Annett-Hynes ... Read More You may also like Food News October 10, 2020 Green Sauce — Jambalaya Recipe Oct|Nov Issue We neglected to provide a recipe for green sauce in this recipe. There are many recipes online if you want to make your own, or can’t find one ... Read More EAT Magazine News / Food News October 1, 2020 CITY EATS October|November 2020 Despite everything happening in our industry right now, there is still such resilience. Businesses are changing their service models, and some are ... Read More Food News September 30, 2020 Rancho Vignola – Vancouver Island Harvest Sale Rancho Vignola – New Crop Nuts & Dried Fruit is hosting its annual Vancouver Island Harvest Sale on November 27th and 28th at ... Read More Dessert / Recipes July 13, 2020 Panna Cotta with Balsamic Roasted Strawberries and Basil Sugar Story and recipe and photography by: Isabelle Bulota Strawberry season has arrived! There is so much we can do with this delicious, beautiful ... Read More Bar / Recipes February 27, 2020 Kuma Bitters For those who can’t be bothered to finesse and monitor the blending process of the three-jar method written about in March| April’s Bar 101, here ... Read More Food News October 1, 2019 Rancho Vignola – Vancouver Island Harvest Sale Rancho Vignola – New Crop Nuts & Dried Fruit is hosting its annual Vancouver Island Harvest Sale on November 29th and 30th at ... Read More Comments are closed.