Written By Cynthia Annett-Hynes Edibles / San Francisco / The Big Picture Apr 2, 2015 Extreme Hogfestation – Tourism Victoria Launches Ad in San Francisco & Seattle SHARE VIA: Facebook Twitter PinterestVictoria, B.C. – Tourism Victoria announced this week a new campaign showcasing the destination to visitors in Vancouver, Seattle and for the first time directly targeting San Francisco. While previous campaigns had digital advertising in the California market, Victoria, Beyond Words will focus on the market with targeted media and trade activities.“In 2014 we saw a 19.6 per cent increase in the California market,” says Paul Nursey, President & CEO. “We were the first ones to directly target Seattle four years ago and now that’s one of our top markets and our competition has followed suit.”Victoria, Beyond Words is an innovative campaign using a specially created “local speak” to engage potential visitors through target-centric humour. From Splasherific Gawkerism for wildlife viewing to Extreme Hogfestation for culinary experiences to Conniferous Immersification for outdoor adventure, there’s an experience for all potential travellers in Victoria. The campaign also focuses on a new experience this year, Megatronic Playfullism, touching on the destination’s unique comic book, gaming and collectibles sub culture.“As a region built on the imaginations of creative innovators, Victoria has a vibrant fan culture visitors can tap into,” says Trina Mousseau, Chief Marketing Officer. “This adds another dimension to our brand that will attract visitors from our major US source markets of San Francisco, Portland and Seattle.”WATCH VIDEO SHARE VIA: Facebook Twitter Pinterest Written By: Cynthia Annett-Hynes ... Read More You may also like Bar / Recipes February 27, 2020 Kuma Bitters For those who can’t be bothered to finesse and monitor the blending process of the three-jar method written about in March| April’s Bar 101, here ... Read More Food News October 1, 2019 Rancho Vignola – Vancouver Island Harvest Sale Rancho Vignola – New Crop Nuts & Dried Fruit is hosting its annual Vancouver Island Harvest Sale on November 29th and 30th at ... Read More Food Events / Food News September 18, 2019 EAT Buzz Up-Island & Tofino September|October 2019 The Buzz Up-Island It’s high time for festival season! I anticipate this time of the year all year long when fresh produce is in abundance, ... Read More Causes / Chefs / Events / Food Heroes / Sustainability August 30, 2019 An Evening with Chef Ned Bell and Ocean Wise On August 20, 2019, Ocean Wise and Eagle Wing Whale and Wildlife Watching Tours teamed up to present the first in a series of speaker events in ... Read More Food Events / Food News July 3, 2019 EAT Buzz Up-island & Tofino July|August 2019 The Buzz Up-island July 2019 “First we EAT, then we do everything else”(M.K.Fisher) – at least I do anyway. Never short of ... Read More Dessert / Recipes / Sponsored February 26, 2018 DIY Blueberry & Lemon Curd Shortcakes in a Jar Are you in need of some inspiration? Foods in a jar just seem to taste better, after all we do eat with our eyes first. A Do-It-Yourself Blueberry ... Read More Comments are closed.