Written By Guest Writer Beer & Cider / Libations / SH Jul 30, 2014 Find the Message in the Bottle to Win – Merridale Winners! SHARE VIA: Facebook Twitter PinterestPress ReleaseAfter 25 years as craft cider makers on Vancouver Island, Merridale is celebrating with a new look and new products. And they are doing it in the most imaginative way using social media! When asked about the campaign, marketing assistant Ryan Watson said, “It’s all about our new release, Monarch, and our new look labels which will soon be seen on all of our cider products.” “We wanted to engage our Merridale followers by giving them something fun and rewarding,” said Jess Howard, manager at Merridale, “so we created a treasure hunt for our loyal Merridale fans.”The contest, lasting throughout the summer, challenges Vancouver Islanders to get outside, and find one of the 25 special Monarch cider bottles, hidden at various points of interest from Victoria to Nanaimo. While some of the hiding spots are quite well-known, others are a little more unusual. Take, for example, the clue to bottle number 5 – If Protection Island is in your view, you must be near a raised canoe. Chris Rivers was the finder of this bottle, hidden near a public art piece called the Squamish Canoe on Nanaimo’s waterfront. “As an avid explorer – and Merridale fan – it was a chance to get out and play adventurer in my own town,” said Chris of his experience. “And when I found the bottle, it was a moment of genuine joy. What a great idea for a contest!” While other bottles have proven a little harder to find, the clues have been no less imaginative, which can be seen by following their twitter feed @merridalecider, or Instagram at merridaleciderworks. Searchers should keep their eyes peeled for a glass bottle with the new merridale label on it. Finders of bottles instantly win a Growler at the merridale farm with a gift certificate for use in their store. But if a picture is taken where the bottle is found, finders are entered to win one of three grand prizes- tickets Brewery and the Beast (now sold out), Rifflandia Music Festival, or a romantic merridale get-away (includes Sunday pizza night with live music and an overnight stay in their yurt). Not bad odds when the maximum number in the draw will only be 25!When asked about the name of the new product, Janet Docherty, co-owner of Merridale, replied, “It seemed appropriate to call our new cider Monarch. We are one the oldest craft producer in BC making organic cider from true cider apples. Monarch is dry, full of bubbles, and embraces our philosophy. Although our look has changed, our methods have not. We stay true to the core.”Visit Merridale at the farm (1230 Merridale road Cobble Hill), or ask for it by name at your favourite pub, restaurant, or local liquor store.For more information on the contest visit the Merridale Estate Cidery website.Merridale Estate Cidery SHARE VIA: Facebook Twitter Pinterest Written By: Guest Writer We get many people writing guest articles for us, as well as past contributors. This is the Guest ... Read More You may also like Beer / Beer & Cider / Drink / Events March 2, 2020 Victoria Beer Week March 6 – 14 Victoria Beer Week returns March 6-14 with 19 different events held in venues around Victoria. This 7th annual festival of craft beer offers ... Read More Beer & Cider / Events / Food Events / Places / Victoria November 17, 2019 Canoe Brewpub’s Eighth Annual Winterbrau Festival 2019 Beer brewers from across the island and the lower mainland gathered in the lofty wooden halls of Canoe Brewpub over November 9 and 10 for the eighth ... Read More Beer & Cider / Beer Dinners / Events / Food Events / Wineries & Breweries August 30, 2019 A Categorically Great Meal Saanich Brewery Category 12’s ‘Brewmaster’s Dinner’ Marries Wildcraft With Craft-Beer It was somewhere at the beginning of the ... Read More Beer / Beer & Cider / Drink / First Look / Places / Press Release / Wineries & Breweries July 25, 2019 There’s a New Buoy in Town Whistle Buoy Brewing Company, a locally owned craft brewery and taproom, is now open in Historic Market Square, Victoria. Whistle Buoy Brewing ... Read More Beer / Beer & Cider / Events / Press Release July 24, 2019 Great Canadian Beer Festival The line-up is set and the tickets are on sale. The Great Canadian Beer Festival will return to Royal Athletic Park in Victoria, BC, on Friday, ... Read More Beer / Beer & Cider / Drink / Events / Victoria March 24, 2019 A New Beer Society in Town Victoria Beer Week launched its sixth annual festival earlier this month, which ran from March 1-9. In addition to the festival returning for another ... Read More Comments are closed.