Written By Adrian Paradis Beer / Libations / Wineries & Breweries Feb 4, 2019 Vancouver Island Brewery’s New Porter and New Re-Rebrand SHARE VIA: Facebook Twitter PinterestVancouver Island Brewery unveils new porter along with their new re-rebrandVancouver Island Brewery held a flight night last week, in part to commemorate their re-rebranding last year, and to release their new Nanaimo Bar Imperial Porter. Craft beer lovers and industry professionals gathered in the brewery’s tasting room to enjoy a guided tour with beer and food pairings.In May of last year, the brewery unveiled its plan to return to their previous branding, only a year after their initial rebrand in 2017. Their first rebrand moved the company to a minimalistic style, unveiling themselves as VI (short for Vancouver Island), and changing the logo to a simple hexagon—a move that they say failed with consumers. “A lot of consumers felt it was a departure away from the Island,” said Dave Nicholls, General Manager for Vancouver Island Brewing. “Where the brand had previously been Vancouver Island Brewing, the move to VI seemed like a departure.”The new re-rebrand harkens back to their origins, displaying a round logo with orcas cresting the top of it. “We’re not trying to evolve what was our rebrand, because we don’t want to tweak something that didn’t totally work,” says Nicholls. “Instead, we’re going back to the beginning and going from there.” While their initial rebrand not only changed their labels, it also focused their beer varieties to include more conventional options. “Our beer didn’t push the limits in terms of what consumers want. It was a bit of a safe play,” says Nicholls. “Now, we get to have a fun space for exploration.”The brewery, flexing their creative muscles right out of the gate, had recently unveiled their Nanaimo Bar Imperial Porter. As a homage to the sweet Island treat we all know and love, the heady porter is reminiscent of the dessert in more ways than one having decadent vanilla notes, and dry “hopped” using coconut.After the Nanaimo Porter, goers were offered Victoria Lager with Edam cheese. The Czech pilsner malt in this variety makes for a golden crisp draft beer that contrasts nicely with the sharpness of the cheese. Dominion Dark Lager was paired with slices of chorizo sausage, balancing the spiciness and fat richness of the sausage with the creaminess of the dark lager. The Broken Island Hazy IPA was paired with pineapple and ham to bringing out the tropical citrus flavours in the IPA and was reminiscent of pizza and beer nights. Finally, Misthorn Winter IPA was paired with carrot cake, mirroring the warm spices and orange zest that each of them contained.While Vancouver Island Brewery may have had a rocky few years, it seems they are doubling down their efforts to connect with the Island beer community while responding positively to criticism. If these first few steps they’ve taken are any indication of what’s to come, then I’m sure we can all look forward to more great things from one the Island’s oldest breweries.BeerbreweryVancouver Islandvancouver island brewery SHARE VIA: Facebook Twitter Pinterest Written By: Adrian Paradis ... Read More You may also like Beer / Books May 21, 2019 Island Craft: Your Guide to the Breweries of Vancouver Island by Jon C. Stott From the opening description of his first legal glass of beer in 1960 at a beer parlour in Victoria’s Ingraham Hotel through several chapters ... Read More Beer / Beer & Cider / Drink / Events / Victoria March 24, 2019 A New Beer Society in Town Victoria Beer Week launched its sixth annual festival earlier this month, which ran from March 1-9. In addition to the festival returning for another ... Read More Beer / Events / Press Release February 2, 2019 VicBeerWeek: New Events and Expanded Beer School Press Release — Victoria Beer Week Announces Two New Events plus Expanded Beer School “Curriculum” Following its December announcement of 12 ... Read More Beer / Drink / Victoria December 16, 2018 Victoria Beer Week Announces 2019 Schedule Ticket Launch Party to be held at Victoria’s newest brewery, Île Sauvage Brewing, on Tuesday, December 11 from 5:30pm – 7:30pm. Victoria Beer ... Read More Beer / Press Release November 8, 2018 The Brewer, the Baker, the Community Maker Vancouver Island not-for-profit raises a glass as they work to address the issue of food waste. reFRESH Cowichan, the Cowichan Green Community Food ... Read More Comments are closed.